Building on 30 Years of Quality
Founded in 1977, the American Productivity and Quality Center is dedicated to helping organizations around the world improve their business practices.
Treading water with an outdated visual identity, APCQ was due for a reboot. The brand needed to appeal to member organizations and reflect APQC’s unique history and culture.
APQC in 2008
Collateral of member and competitor organizations
Picture in front of APQC’s hat wall and Newtonian “mind map” in office lobby
Working with the IT and membership directors and SEO manager, the site was re-architected for clarity. Substantial improvements were also needed to member-serving online applications.
Detail, APQC site map
Benchmarking portal process flow
Redesigned APQC website
Bechmarking portal application
APQC Process Conference micro-site
For fun, I appointed myself staff photographer. Here are some pictures from my time there.
After the redesign of the site, APQC saw a sustained increase in repeat and total number of visitors. Email open rates increased 20%. Membership in APQC increased 50% over the previous year.
I had the great privilege of working with Fred on numerous branding, strategy and customer experience initiatives. Fred never failed to bring energy, creativity and out of the box thinking. I hope I get the chance to work with him again soon and would recommend him to anyone looking for a fantastic Senior Designer or Creative Director.
—Renee Harkness, Global Marketing Manager, HP