Designing a New Kind of Energy Software Company
Combining the power of enterprise-class systems with the ease of use of consumer software, Molecule is looking to disrupt the energy trading software space.
Like many startups, Molecule began with an idea on a whiteboard.
Early Molecule concepts, as created by the cofounders
Visual cues were taken from train station signage, and cockpit displays.
Molecule logo and business cards
SURGE demo day application interface
I also concepted, designed, and helped to script the SURGE demo day presentation.
Molecule was accepted into the first class of the SURGE energy software accelerator in 2012. After completion of the program, Molecule has received backing from investors, several customers, and a mention in Forbes.