Fred LIndner
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Branding, Design, User Experience

Molecule Software

Designing a New Kind of Energy Software Company


Combining the power of enterprise-class systems with the ease of use of consumer software, Molecule is looking to disrupt the energy trading software space.

Molecule Software Application


Like many startups, Molecule began with an idea on a whiteboard.

Early Molecule concepts, as created by the cofounders

Molecule whiteboard
Molecule wireframe

Visual cues were taken from train station signage, and cockpit displays.

Molecule inspiration
Molecule inspiration


Molecule logo and business cards

Molecule logo
Molecule business cards
Molecule card back


SURGE demo day application interface

Molecule application
Molecule login
Molecule cover flow


Website

Molecule website

I also concepted, designed, and helped to script the SURGE demo day presentation.


Molecule was accepted into the first class of the SURGE energy software accelerator in 2012. After completion of the program, Molecule has received backing from investors, several customers, and a mention in Forbes.

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