A Merrier Christmas to All
CheckedTwice in 2012
I surveyed hundreds of logos in the family and party planning spaces. Here are some.
Inspiration was also taken from party arrangements and decor.
Logo options and evolution
I gave special attention to the font and illustrative style.
When Fred started with CheckedTwice, we already had our product on the market, but the spirit behind the product did not match what our customers saw. Fred worked to understand our value proposition and its appeal to our customers. He then distilled visual representations and cues to create a comprehensive visual brand identity. He then took that palette and propagated it throughout the site and product.
Before Fred’s work, our site’s poor design turned potential customers away. Now, we best the industry leaders to the point where those companies are copying our look.
© 2019 Lindner Design